Andrea Ijeoma Njoku-Tade; the inspirational woman behind the popular online African-based food business, Safe Journey Foods, uncovers her spectacular voyage in marketing her iconic brand throughout New Zealand and Australia.
The brand, Safe Journey Foods mainly specializes in native African foods and spices online, winning the hearts of many enthusiastic individuals in favour of the products.
Andrea's focus is mainly on authentic and healthy African local food products that were relatively rare in the African-Australian market.
Currently, Safe Journey Foods is involved in the sale of Tigernuts, which are grown and eaten throughout sub-Saharan Africa; African Breadfruit (Dried Ukwa), Roasted Ukwa Snack (Roasted African Breadfruit Seeds with Coconut aka ‘’Aki na Ukwa’’), Dried Dates, and a range of African Spices including Aromatic Pepper Soup Spice Blend, Grains of Selim, Suya Yaji BBQ Spice and Cameroun Pepper.
With the rise and prevalence of chronic health conditions such as diabetes, high cholesterol, high blood pressure, and increasingly various auto-immune and allergenic health conditions in both our African and Diaspora population due to change in our diets and the many stresses we live under, there is now a deliberate and determined shift and focus back to eating our own natural native foods.